Things to know if you plan to be a Retailer

If You Want to Be a Retailer

There are certain things you should know if you plan a retail business (selling directly to customers). For example, you may have to pay higher insurance premiums than you would on a pure hobby greenhouse. Here the insurance agent takes into consideration injuries which might be incurred by a customer while he is on your property, and damage your plants might suffer from hail, wind, or fire. Your real estate taxes, too, may be increased somewhat. It is wise to check these items before planning your method of operation. Your agent can give you all the facts about rates, and the Commissioner of Taxes will help you with the tax problem. After checking, you may find that the extra insurance and taxes will be negligible-or so severe as to affect your plans seriously.

You can arrive at a fair price for your retail merchandise by examining prices listed on similar items in a number of seed and nursery catalogs and by visiting local greenhouses and flower shops.

Should you be so fortunate as to have some indoor or garden plant not in catalogs, and should this plant have out-of-the-ordinary flowers or foliage, you will find collectors and perhaps general gardeners so eager to buy it that you can set your own price. For example, among a group of gesneriad seedlings, I discovered an unusual one. It proved to be Rechsteineria purpurea, a gesneriad which hasn’t been in general cultivation since the middle of the nineteenth century. I haven’t had greenhouse space to propagate more of this, but I have been able to sell thousands of seeds from it.

Browse through the catalogs and you may discover seed or plants entirely new to your community. Start out by planting some of them. If they are reasonably easy to grow, they may

37. A definite asset to the looks of the property, and a vigorous asset

to the cash register, is this retail “shop” and auxiliary growing area

attached to the efficient greenhouse. (Courtesy, Lord & Burnham)

prove to be extra profitable plants for you to handle in your retail operation. Information on other aspects of this phase of home greenhouse business will be found in Chapter 23, “Hybridizing and Marketing New Varieties.”

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