Marketing a new variety

My first step in marketing a new plant is to write to a firm of my choice asking if they would be interested in handling my plant. I always enclose with my letter a stamped, self-addressed envelope and a picture of the plant. If you have a colored picture, it will show the plant to best advantage, but a black-and-white photo is better than nothing. If the firm’s reply expresses interest, I next send them some of the flowers and leaves. These are wrapped carefully, enclosed in a plastic bag, and dispatched via airmail.

If you have commercial dealers in your city, you may not have to look far for a market for your new plants. Why not call on some of them, carrying with you a potted plant or two? These concerns are always on the lookout for good new salable material.

Here are points to consider when you contemplate marketing a new plant.

1. Will the plant be useful over a wide area, or will it be

restricted by climate?

2. Is this plant a definite improvement over existing varie

ties?

3. If it is an entirely new plant, is it vigorous? Will it bloom,

fruit, or produce a quantity of handsome foliage?

4. If it is a pot plant, can it be adapted to household condi

tions so it will be valuable for window gardens?

5. Is it easily propagated?

Any hybrid plant you consider as a prospect for naming and propagation should, preferably, be positive on all five qualificationsa minimum of four anyhow. Point No. 5, for example, has a major bearing on the price you can charge for your new plants. Your packing and shipping costs (for mail orders) will also influence your prices.

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