Identifying the markets for your plants

Markets for Your Plants

Dime, chain, variety, grocery, drug, and department stores and even pet stores and cafes-all these can become your customers. These outlets usually have to purchase the plant material they sell and generally have the plants shipped in from out-of-town wholesale growers. Look over the plants and seeds at these retail counters. If you feel you could make money by being a wholesaler and selling a store similar plant items at about M to /2 the price that you see they are charging the public, seek out the manager and have a talk with him. It may be to his advantage to obtain plants from a nearby source-such as you-rather than risk shipping delays, etc.

Your plants will in all probability be fresher than those shipped in. Since you escape the high overhead that most of the larger plant houses have to contend with, you not only can sell for less but you can also probably safely offer to replace poor plant specimens such as those that have become ragged through customer handling. You can bring back the flats and pots of plants to your greenhouse, spray the plants to kill insects, give them a little time to rejuvenate, and then offer them again, for they will be as good as new. This additional service will undoubtedly please the buyer and help you make additional sales; it will also get your plants out of your greenhouse and exposed to customer traffic in a display room or area.

Once you have established yourself, the buyer is likely to go on from his first cautious dealings to purchasing some of the unusual (and more profitable) plants you grow-cacti, new philodendrons, pilea, peperomias, and such flowering gesneriads as columnea, kohleria, and species gloxinias. You may find yourself growing specialties just for one outlet, which will want even more than you can grow (a pleasant and profitable experience).

When you arrange sales to a large chain store, you may be asked to ship sample plants direct to their central buying station. If you get the O.K. there, you will be placed on the preferred list, and from then on you should be able to count on this store as a regular outlet.

Keywords: Greenhouse Gardening, Landscaping, Plants, Pool, Gardener, Landscape, Trees

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