How to Price and Market Your Greenhouse Plants

The price you charge for your plants will depend on whether you sell finished or unfinished stock, and whether your enterprise is a full-time business or just a profitable sideline or self-supporting hobby. In this and some of the succeeding chapters you will find discussion of large-scale, home greenhouse growing and sales operations. If your business is small, you may not need all of the information now. However, the plain purpose of this is to make sure that if and when you expand your plants-for-profit horizons, you will be forewarned and forearmed with important information to guide you all along the way.

“Finished stock” means plants that have reached a size or state of growth where they have decorative value. This can mean flowering plants, such as African violets, begonias, and gloxinias when they are in bloom-and-bud or in full bloom, or foliage plants potted and of large enough size to be attractive.

“Unfinished stock” refers to young, undeveloped plants. This can mean seedlings like annuals sold from flats or pots; started or dormant begonia, gloxinia, and other tubers or bulbs in pots; cuttings, either rooted or un-rooted; and small foliage or other fibrous-rooted plants. Since it requires time and expense to bring a plant to maturity, finished stock should sell at a considerably higher price than unfinished plants in the seedling or dormant stage. (Actually the common trade term for dealing in dormant bulbs and seeds, either loose or packaged, is “dry sales.”)

Large commercial firms expect their plants to earn a profit of approximately $2.00 to $3.00 per square yard of greenhouse space. If you are carrying your greenhouse operation only to make a little extra money and you have a low overhead because you are doing your own work, then you, too, will be satisfied with such a minimum return. However, with a bit more effort you can extract the full potential from your greenhouse by planting crops which will return a profit of between $4.50 and $5.50 per square yard of space. You’ll see how as we go along.

Keywords: Greenhouse Gardening, Landscaping, Plants, Pool, Gardener, Landscape, Trees

Tags: home greenhouse

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