How to Color Flowers
For special occasions such as Valentine’s Day or St. Patrick’s Day, or to pick up a definite color scheme, you may have to color flowers red, green, blue, or some other color. You can do this by adding a dye to the water and leaving the flowers in the water for 24 or more hours. Then there’s a liquid dye for dipping them, and a colored dust for dusting them, both methods giving instantaneous color. A new aerosol spray can be used on all flowers, fresh or dried, to give them the color your customer wants. This spray is not harmful to petals or foliage.
If you want to brighten up leaves, use one of the colorless sprays such as Plant Shine. This gives the foliage of cut flowers or house plants a good sheen.
Display Windows
If your shop is large enough to have a display window, keep it interesting with well-designed arrangements and corsages, pot plants, and accessories. Try to have a theme. And especially try to arrange something appropriate for holidays, special days and, of course, the seasons.
Many Ways to Profit
Investigate the profit possibilities in supplying local businesses and stores with regular flower arrangements. Also, look into driftwood and dried-flower arrangements. You may be able to build a profitable volume by offering flower arrangement accessories and supplies to your customers. For this, and almost any other aspect of your business, a close contact with local garden clubs will prove extremely helpful.
A specialized-but big potential-venture lies in flocking wreaths, sprays, etc., for Christmas decorations in homes and offices. You can buy or rent flocking machines which simplify and accelerate production.
But operating a retail flower business, even in a small way, is not a thing to be considered in haste or in brief outlines of operation. You should then find out a great deal before you spend time and money to set up a retail business. There’s much to learn-much more than can be properly presented here. So consider my suggestions about books, schools, and practical apprentice training. The more you know the less risk you run of “getting burned,” and the quicker you will be able to establish a profitable operation. (See the Information Source List in the Appendix.)
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