Advertising your business

Your Advertising Budget

No matter how small your greenhouse business is, advertising should concern you. Let’s consider how, when, where, and how much. Established firms base their current year’s advertising budget on a percentage of the complete total of last year’s sales. With a new business, of course, this is not possible. So you will have to estimate how much business you hope to do per month or year and construct an advertising budget around this figure.

Authorities on advertising will tell you that any new firm spends more money on advertising during its initial period of operation than after it becomes established. There is no specified amount to spend-much depends on just what you want to accomplish. While your advertising budget may, in future years, taper off to 1 per cent of your sales volume (total monthly or yearly sales), you may want to spend up to 4 or 5 per cent to introduce your greenhouse and its plants to the public.

Your Best Buy in Advertising . . . Newspapers, Magazines

If you plan to sell locally, advertising in your home town paper will be your best buy. This will let gardeners in your community know you are in business and what you have to sell. The way your ad is worded can give your greenhouse a distinct “personality.-

If you are unfamiliar with writing advertising copy, just make a list of the plants you have for sale. Put at the top of the list the plants you want to push the ones you have the most of or the ones you’ll be making the most money on. Jot down their desirable traits, and what you consider a fair price. Take the list to the newspaper’s advertising manager and ask him for suggestions. He will have the ad set up for you and may even have a stock of ready-made “mats” or “cuts” of common plants such as geraniums, Easter lilies, some annuals, etc. The use of these will spice up your ad. Regular advertising is more resultful than sporadic advertising. Repetition makes the impression. Consult with-and heed-your newspaper’s ad man. He can inform and guide you.

Keywords: Greenhouse Gardening, Landscaping, Plants, Pool, Gardener, Landscape, Trees

Tags: home greenhouse

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